Today is the wonderful Hallmark holiday of Valentines Day. The semi-fake holiday that was just created from the good old spirit of consumerism. Don’t get me wrong, I like the holiday, I did a story about the holiday this week. It was one of those stories about a holiday that every other reporter is doing. So how does one go about separating themselves from the crowd? Not just a news story in your area that everyone is covering but pretty much everyone in the country and in the world.

Me doing my standup in the flower cooler. Which was a challenge because it was loud and cold in there.

I decided to take the spin of focusing on how florists are gearing up for the day. But also with the twist of the holiday falling on a Sunday for the first time in 11 years. To add to that, many florists are typically closed on Sunday and many were not going to open up on the 14th even though it is Valentines Day. So I felt like my story was narrow enough compared to all the other Valentines stories that could be done. I also did part of my interviews with the florists arranging flowers and got beautiful visuals of the flowers.

Just my luck, through the next couple days I saw stories similar to mine. Granted they focused more on the flower markets and distributors and not on the florists themselves. So at the end of the day, with a general holiday story, no matter how narrow you think you make it, a few others will think similar to you and produce stories similar to you.

Here is my story:

This year Valentines Day is different. Teryn Schaefer tells us how the Sunday Holiday is having some florists re-arrange the way they do business this week.