I was so excited to release the first video series project by #CardsInsider this week. We took fans on an exclusive behind-the-scenes tour of the Cardinals Clubhouse, releasing one episode per day in a four-part video series during the All-Star Break on Cardinals.com. It turned out fabulous!
What started as just your typical #CardsInsider video project — one video touring the Cardinals clubhouse — turned into a four-episode video series. I enlisted the help of a photographer to shoot the tour with myself and a clubhouse assistant. We ended up getting so much wonderful and interesting footage that we decided to break it up into four different videos to be released each day during one week.
That just shows any reporter or video production professional shouldn’t go into projects with tunnel vision. Be flexible and give yourself the creative liberty to go off script. You never know what you will come up with!
The release of the series comes just a week and a half after the launch of the new #CardsInsider video channel on Cardinals.com. It is so fabulous to see all this grow. I look forward to seeing what the future holds with this concept!